Job Title: Lead Generation & Research Analyst
Location: Ambattur - Chennai
Experience: 1–3 Years
Type: Full-time / WFO
About the Role:
We are looking for a Lead Generation & Research Analyst who can go beyond basic data collection and focus on intelligent research, targeted lead generation, and personalized outreach. This role is not about cold calling. It is about identifying high-intent companies, understanding their context, and executing customized email and LinkedIn campaigns to generate meaningful conversations.
Key Responsibilities:
1. Market Research & Opportunity Identification
• Identify companies that are:
• actively hiring (especially tech, AI, product, engineering roles)
• investing in new development initiatives
• expanding teams or entering new markets
• recently funded or undergoing digital transformation
• Track signals like hiring trends, funding, leadership hires, and product launches.
2. Lead Generation & Contact Discovery
• Identify decision-makers such as:
• Founders / Co-founders
• CTOs / Tech Leads / Product Heads / Engineering Leaders / Operations Heads
• Find verified email IDs, contact numbers, and LinkedIn profiles
• Maintain high-quality and accurate lead data.
3. Data Qualification & Enrichment
• Qualify leads based on:
• relevance to IT / AI services
• company size and growth stage
• hiring and budget signals
• Maintain structured lead lists and CRM updates.
4. Customized Email Campaigns
• Draft and execute highly personalized email campaigns
• Customize messaging based on:
• company context
• hiring signals
• industry and use case relevance
• Track open rates, replies, and optimize messaging.
5. LinkedIn Outreach Campaigns
• Create and execute personalized LinkedIn connection and messaging strategies
• Engage prospects with context-driven messages (not generic outreach)
• Follow up strategically to improve response rates
6. Tools & Platforms
• Use tools like:
• LinkedIn / Sales Navigator
• Apollo / ZoomInfo / Lusha
• Crunchbase / company research tools
• Email automation tools
• Work with CRM and spreadsheets to manage pipeline data.
What We’re Looking For:
• Strong research and analytical mindset.
• Ability to connect business signals to outreach opportunities.
• Good written communication (especially for email & LinkedIn messaging).
• Attention to detail and data accuracy.
• Interest in IT services, AI, SaaS, and technology space
• Ability to think from a buyer’s perspective while writing outreach.
What This Role is NOT:
• No cold calling required.
• Not a sales-closing role.
• Not just data entry - requires thinking, context, and personalization.
Why Join Us:
• Work closely with founders and business leaders
• Learn real-world B2B sales, targeting, and positioning.
• Exposure to global markets and AI-driven opportunities.
• Clear path to grow into Business Development / Strategy roles.
Success in This Role Looks Like:
• High-quality, well-researched lead lists
• Strong response rates from email and LinkedIn campaigns
• Ability to identify high-intent prospects
• Direct contribution to pipeline and deal flow
